Sunderland gets rainbow-themed taxi to celebrate pride
Station Taxis has unveiled a newly branded rainbow taxi ahead of this years Sunderland Pride.
The taxi is now proudly flying the flag for pride through the streets of Sunderland to raise awareness for the event, which is set to return for its seventh year.
The annual celebration of Wearside's LGBT Community will take place in Park Lane from noon until 6pm on September 24th.
Natalie Bland, Marketing Manager at Station Taxis said: "We are proud to be supporting Sunderland Pride and to have our rainbow coloured taxi in service across Sunderland, celebrating how diverse and vibrant our city is"
She added: "Our taxis are very recognisable, so the eye-catching colours are a great way to deliver an important message - in what is considered as a very traditional, predominantly male-dominated profession.
"We want our staff, drivers, customers and the people of Sunderland to feel free to express who they are at all times. The pride taxi has already proved to be a big hit with customers who have seen it on the streets of the city."
The pride taxi will also feature in the pride parade through the city centre on the day.
Station Taxis are also this year's pride wristband sponsor.
As well as the annual parade, the Sunderland Pride Committee, a not-for profit organisation, has opened its own centre in Bridge Street, Sunderland.
More information about Sunderland Pride can be found by following their Facebook page.